How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?


Subsidize or Pay the Event Fee
At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find that they are more willing to attend knowing that cost is not something they need to worry about. – Diana Goodwin, AquaMobile Swim School
 Diana Goodwin

Lead by Example
If you’re continually enthusiastic about staying on the edge of what’s going on in your industry, including attending relevant events, your employees will follow suit. After you attend an event, share your learnings with your team plus why it was or was not valuable to be there. The more commonplace this is, the more likely employees will jump on board. – Sharam Fouladgar-Mercer, AirPR
 Sharam Fouladgar-Mercer

Consider Their Work Hours
After a long day working sometimes the last thing employees want to do is attend a function that still feels at least a little bit like work. Let your employees come in a little later the following day in that case, or leave a little early that Friday. It shows that you respect their work/life balance and it will encourage them to keep attending these events that everyone benefits from in the end. – Brooke Bergman, Allied Business Network Inc
 Brooke Bergman

Hire People Who Are Already There
Great people take initiative and know where and when the most valuable events are. Ask these screening questions in your interviews and make sure you are adding people to the team who are always on top of the latest industry news, knowledge and skills. – James McDonough, SEE Forge creators of FAT FINGER
 James McDonough

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